David Bezar, above, is the creator of DazzleWrap gift boxes that can hold a variety of
objects in all sizes.
COURTESY DAZZLEWRAP
Friday, December 22, 2006
Entrepreneur has concept in the bag
IT company owner hits on a gift box that resembles an
Asian lantern, and has sold $100,000 worth to date.
By HANG NGUYEN
The Orange County Register
David Bezar owns two totally different companies.
Interactive Consulting Group in Mission Viejo is an information technology company with
clients like the Los Angeles and Ontario airports.
But this past summer, Bezar, 41, founded It's A Wrap Creations in Mission Viejo. The
company sells DazzleWrap, an Asian lantern-looking gift box Bezar created.
Bezar recently spoke to the Register about his new business, which, to date, has sold
$100,000 worth of Dazzle Wraps. The product retails for $2.50 to $7 at more than 100
stores and its Web site, www.wrapcreations.com.
Q. Why did you create It's a Wrap Creations?
A. My day job is extremely stressful and technical. It's important, but certainly doesn't make
everyone smile. I'm creative and wanted to invent something for my daughter.
Q. Tell me more.
A.I gave her a painter's easel one Christmas. It was a hard thing to wrap. And the box it
came in was too big to wrap. I wanted to give her a nicely wrapped gift, but being a busy,
hard-working person, who has the time? So the idea for DazzleWrap popped into my head
on Dec. 6, 2004.
Q. Did you know what an Asian lantern was before you created DazzleWrap?
A. No. Originally, I cut paper by hand and folded it into a fan. But that folds straight and
doesn't bend like the dome shape we now have. Then I went to Party City and saw a small
red polka dot lantern. I then made three trips to China to research the design and find
manufacturers for DazzleWrap. I designed the shape to maximize the space inside.
Q. Describe DazzleWrap.
A.DazzleWrap comes in four sizes and different prints. You place your gift on the sturdy
base and then unfold the pleated paper dome over your gift. It's faster than a gift bag and
can hold up to 10 pounds. A nylon handle is attached to the base so it doesn't tear the thin
paper. I also sell red, green and blue lights to put inside DazzleWrap.
Q. Will you be offering anything new?
A.The paper is now shaped to look like half a dome from the side. But we're working on
creating silhouettes of a football, baseball cap and a car. We plan to launch them in
summer 2007.
Q. How do you feel about your creation?
A. I know I put something out in this world that will put smiles on a few thousand faces and
hopefully many more to come.